Appvion has unveiled several new products at Labelexpo Europe. First, Appvion has released what it says is a breakthrough in direct thermal labeling. PolyTherm Extend is a coating technology that significantly extends label life and enhances environmental resistance.

Designed for challenging conditions, this new product delivers up to two years of indoor scannability and one year outdoors.

PolyTherm Extend expands possibilities for direct thermal applications such as warehouse and horticultural labeling, long-term automotive labeling, asset tracking, and lumber tags. The durability of printed information and background stability create a winning combination. According to Appvion, the company is setting a new benchmark in performance for direct thermal variable information labeling.

Additionally Appvion is continuing on its way to a fully phenol-free direct thermal portfolio with the launch of EarthChem, a sustainable product line advancing environmentally responsible labeling.

EarthChem includes paper and film solutions for all types of variable image applications, from linerless and dispersible to logistics, lottery, and ticketing. Products like PolyTherm E 300 and Resiste B550 E deliver high performance with earth-smart, re-engineered chemistries.

With EarthChem, Appvion reinforces its commitment to innovation and environmental stewardship, offering converters and brands a reliable path toward more sustainable labeling practices.